When you think of malware, it is understandable in case your thoughts first go to elite hackers launching sophisticated dragnets. However, unless you are being focused by a nation-state or superior crime syndicate, you are unlikely to encounter these ultra-technical threats yourself. Run-of-the-mill profit-generating malware, alternatively, is rampant. And the type you are most likely to encounter is adware.
In your daily life, you most likely don’t think a lot about adware, software that illicitly sneaks ads into your apps and browsers as a manner of generating bogus revenue. Keep in mind pop-up ads? It is like that, however with special software running in your gadget, instead of rogue web scripts, throwing up the ads. Advertisers typically payout based on impressions or the number of people that load their ads. So scammers have realized that the more advertisements they can foist upon you, the more cash they pocket.
Your smartphone gives attackers the perfect atmosphere to unleash ad malware. Attackers can distribute apps tainted with adware through third-party app stores for Android and even sneak adware-laced apps into the Google Play Store or Apple’s App Store. They can reach thousands of units rapidly, lurking on your phone, say, while their servers spew ads that run within the background of your device or right on display. It does not require elaborate hacking methods. It is not trying to steal your cash. At worst, it makes your gadget slightly slower or forces you to close out some unexpected ads. Adware might be on your phone right now.