The new BMW Z4 has just gone on sale however its makers have reportedly already decided not to exchange it at the end of its life.
The Z4 is on a list of ‘affordable’ models that, in a report, don’t make the corporate enough money to justify spending the effort making them after the present models expire.
BMW’s profits have slipped markedly since 2015. Its share value has dropped from around €120 in 2015 to €68 this week, within the wake of diesel gate and a potentially huge anti-trust fine set to be introduced by the EU. The ongoing trade war between the United States and China, two of BMW’s biggest markets, hasn’t helped either.
Car reports that for CFO Nicolas Peter to make €13bn in savings between now and 2022, BMW’s general number of engine and equipment variations must be halved. as well as, models like the 2-series convertible, 7-series, Z4, and the two-door 8-series will be allowed to fall off the roster on the ends of their planned production runs. Within the next three years, which means thousands of development euros saved.
There are no particular quotes within the article, but it’s extremely uncommon for a new model to be cut loose before the honeymoon interval has even ended. We drove it back to back with its sister car, the Toyota Supra, last week.
This news, after all, implies that Toyota will be unable to replace the A90 Supra without ramping the value up to the point that may see it competing with the Porsche 911, and everyone knows that’s a fight that the Toyota badge, nevertheless admirable, can’t win. This news, if true, is also another death knell for the Supra.