Indonesian Startup Newman’s Introduces Online Medicine to Treat Sensitive Health Problems

An Indonesian startup named Newman’s is using telemedicine to assist Indonesian patients in receiving care for stigmatized health problems. The startup launched last year with prescription hair loss treatments and plans to expand into other verticals, along with erectile dysfunction and smoking cessation.

Indonesian Startup Newman's Introduces Online Medicine to Treat Sensitive Health Problems

Newman’s was started by Elsen Wiraatmadja, Alfred Ali and Anthony Suryaputra and motivated by their own experiences with hair loss in their twenties.

Hair loss therapies with minoxidil and finasteride, the two most typical clinically-proven elements, require a prescription in Indonesia and it is challenging to book consultations since the nation has a relatively low number of physicians.

The cost of a doctor’s visit, which the founding team says is often about $30, is also prohibitive for many individuals.

Newman’s works with manufacturers for its hair loss products, which comprise minoxidil and finasteride. By cutting out vendors and retail middlemen, their margins are greater, and they use some of that income to pay doctors on the platform.

This permits them to make consultations free and, besides providing a 100% cash-again assure to encourage sufferers to make use of merchandise for at least three months since it takes that much time to show results.

For doctors, online consultations via Newman’s platform saves time and allows them to see more sufferers. Before booking an appointment for hair loss, Newman’s users fill a questionnaire and post images, which assist their doctors in determining treatments and shorten consultation times for hair loss to as little as five minutes.