Adtech Industry Scores a Pandemic Halt From U.K. Privacy Overview

The coronavirus is proving to have an unexpected upside for the adtech sector.

The U.K.’s information protection company has halted an investigation into the industry’s processing of internet users’ private data, saying the targeted suspension of privacy oversight is merited due to disruption to businesses as a result of the COVID-19 pandemic.

Adtech Industry Scores a Pandemic Halt From U.K. Privacy Overview

The investigation into adtech industry practices by the Information Commissioner’s Office (ICO) is linked to a 2018 complaint it obtained about systematic, massive-scale, high-velocity personal data trading related to the real-time bidding component of programmatic advertising.

The first of these complaints were filed in the U.K. with the ICO, but the complainants are nonetheless waiting for any aid.

One of the complainants, Brave’s  Dr. Johnny Ryan, described the regulatory inaction over a period of some two years since he rang the alarm to the watchdog as astounding.

Europe’s General Data Protection Regulation (GDPR), in the meantime, will turn two later this month — that means it’ll be two years since the up to date framework was supposed to begin to apply.

Many privacy experts and campaigners are questioning the standard and amount of enforcement set alongside the flagship replace to authorized safeguards for citizens’ information — which really date back to 1995.

Brave’s Ryan mentioned the ICO’s regulatory abdication doesn’t reflect well on the success of the wider EU information safety regime — pointing out that the U.K. watchdog is the best resource of the bloc’s 27 the Member States.